Distributor vs retailer: the one diagram that explains everything

Alberta deregulated its energy markets in the early 2000s. The result is a clean split between the company that physically delivers the energy (fixed, regulated, address-based) and the company that sells you the contract and bills you (your choice, competitive). Mixing them up is the single biggest source of confusion when something goes wrong.

Distributors (fixed by address)
Wires + pipes companies
  • Own the wires, poles, transformers, pipes, meters
  • Restore outages and respond to gas leaks 24/7
  • Tariffs set by the AUC, the same for every customer at your address
  • Total: 10 electricity + 3 gas distributors
Retailers (you choose)
Energy contract sellers
  • Sell the kWh or GJ contract, set the commodity rate
  • Send your monthly bill, handle account, contracts, moves
  • You can switch any time, no work to the wires or pipes
  • Total: 60+ licensed retailers in Alberta
See retailer directory

Browse Alberta utilities by category

Start with the category that matches what you need. Each sub-hub lists every company in that category with contact lines, territory and how it appears on your bill.

Featured distributors

Filter by ownership type

Alberta distributors fall into four ownership models. Each comes with a slightly different tariff approval process and customer-service style.

How to find your distributor in 60 seconds

Your distributor is fixed by your address. Three reliable ways to confirm which one delivers to you.

1
Check your bill

The distributor name appears under the "Delivery charges" or "Distribution" line on every Alberta electricity and gas bill, regardless of retailer.

2
Look up your address

The AUC publishes a service-territory map at auc.ab.ca. Type your postal code and the distributor for that address appears.

3
Call your retailer

Your retailer's customer service knows which wires/pipes company serves your address. They can give it to you in under a minute.

Alberta utilities by region

Pinpoint who delivers your electricity and gas based on where you live.

Northern + east Alberta

Fort McMurray, Grande Prairie, Cold Lake, Lloydminster

Electricity
ATCO Electric
Gas
ATCO Gas North
Calgary metropolitan area

Calgary, Rocky View, Tsuut'ina Nation

Electricity
ENMAX Power
Gas
ATCO Gas South
Edmonton metropolitan area

Edmonton, Beaumont, parts of Leduc County

Electricity
EPCOR Distribution
Gas
ATCO Gas North
Central + southern rural Alberta

Red Deer, Airdrie, Okotoks, Strathmore

Electricity
FortisAlberta
Gas
ATCO Gas South or Apex
Rural cooperatives (REA)

Member-owned in central and east-central AB

Electricity
Battle River + EQUS
Gas
ATCO Gas or Apex
Municipal exceptions

Lethbridge, Cardston, Red Deer, Ponoka

Electricity
Municipally-owned
Gas
ATCO Gas or Apex

Selectra energy expert insights

Three things our team wishes every Alberta household knew before opening their next bill.

Distribution charges are the same for everyone

The "Delivery" half of your bill does not change when you switch retailers. Compare offers purely on the commodity rate plus admin fees. A retailer cannot give you a "cheaper" distribution charge: it is set by the AUC.

RRO is volatile, fixed plans smooth it out

The Regulated Rate Option is recalculated each month from wholesale forecasts. Some months it is cheap, others it spikes. A 1 to 5 year fixed contract locks in a predictable per-kWh rate. Compare carefully: a fixed contract is good if you value certainty more than the lowest possible average.

Always call the distributor for outages

Your retailer cannot dispatch a line crew. Save your distributor 24/7 number in your phone today: ATCO Electric 1-800-668-5506, ENMAX 403-514-6100, EPCOR 780-412-4500, FortisAlberta 310-9473. For gas: ATCO Gas 1-800-511-3447, Apex 1-866-222-2068.

Selectra energy expert answers

What is the difference between a utility, a distributor and a retailer in Alberta?

In Alberta, the word "utility" covers both roles, which is why it gets confusing. A distributor (also called the wires or pipes company) owns the physical network that brings electricity or gas to your address: ATCO Electric, ENMAX Power, FortisAlberta, ATCO Gas, Apex Utilities and the smaller municipal and rural cooperatives. A retailer sells you the commodity contract, sets the per-kWh or per-GJ rate and sends your monthly bill: ENMAX Energy, ATCO Energy, Direct Energy, Encor by EPCOR, Just Energy and dozens of smaller ones. You can switch retailers any time. You cannot switch your distributor: it is fixed by your address.

How many electricity and gas distributors are there in Alberta?

There are 10 electricity wires companies serving residential customers (3 big ones, 2 rural cooperatives and 4 municipal exceptions plus 1 large pure-play) and 3 main natural gas distributors (ATCO Gas North, ATCO Gas South and Apex Utilities, with a handful of municipal franchises in between). On the competitive side, more than 60 licensed retailers operate in the province.

Who regulates Alberta utilities?

The Alberta Utilities Commission (AUC) sets the distribution and transmission tariffs, approves capital projects and oversees reliability reporting under Rule 002. The Utilities Consumer Advocate (UCA) represents residential, farm and small-business customers and mediates disputes for free. Four municipalities (Lethbridge, Red Deer, Cardston, Ponoka) set their own distribution rates by council bylaw, outside the AUC tariff process.

Do I get to choose my electricity or gas supplier in Alberta?

Yes for the retail commodity. Alberta is a deregulated energy market: you can pick any licensed retailer for electricity and gas, switch any time, and the wires/pipes company will keep delivering the energy regardless. If you do not choose, you default to the Regulated Rate Option (RRO) for electricity and the default gas rate, both set monthly by your local default supplier.

How do I find out who my distributor is?

Three ways: (1) check your most recent electricity or gas bill: the distributor name appears under "Delivery charges"; (2) look up your address on the AUC service-territory map; (3) call your retailer and ask. In a power outage or gas leak, you always call the distributor, never the retailer.

What number do I call for an outage or gas leak?

For a downed live wire or any life-threatening emergency, call 911 first. For a power outage, call your electricity distributor 24/7 line (numbers on each distributor page). For a gas leak, leave the building first then call ATCO Gas 1-800-511-3447 or Apex Utilities 1-866-222-2068, depending on territory.

Can I save money by switching retailers?

Often yes, especially if you are on the RRO during high-price months. Competitive fixed-rate contracts can lock in a per-kWh or per-GJ rate for 1 to 5 years, smoothing out volatility. Compare offers carefully: the delivery half of your bill stays the same whoever you pick, so the apples-to-apples comparison is the per-kWh and per-GJ commodity rate plus any fixed monthly admin fee.