Customer experiences · Alberta
68 Energy reviews
4.9 /5
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Selectra energy expert opinion
Unbiased analysis of 68 Energy — strengths, blind spots and what makes them different
68 Energy positions itself as a small, family-owned Alberta retailer with a community angle. Beyond what the star ratings above can tell you, here's our independent read of the strengths, blind spots and watch-outs — based on public pricing data and the company's own corporate communications.
What 68 Energy does well
Real Alberta footprint
Calgary HQ, Fort McMurray mailing address, leadership tied to the Wood Buffalo region — not a national rebrand running through an out-of-province call centre.
10% of profits to local charities
Publicly committed and called out on every page of sixeightenergy.ca, which makes it harder to walk back than a vague "we give back" claim.
Registered, bonded Alberta retailer
Alberta retailer registration #1195, with a bonded electricity-marketing licence valid through August 2026.
Simple plan menu, both fuels
Electricity and natural gas under one roof with a small choice of fixed terms — easier to compare than competitors who run 10+ overlapping plans.
What to watch for
Trade-name structure
68 Energy is one of around 17 trade names operated under Sponsor Energy Inc. (Astro Energy, Big Energy, Activate Energy, AltaConnect, Choice Energy and others). Not a problem in itself, but the customer-service team may be shared across the umbrella rather than dedicated to "68 Energy".
Smaller review footprint
No Google Maps, BBB or Trustpilot aggregate currently surfaces specifically for "68 Energy". Each individual review carries more weight here than at a larger retailer — but you're working with a smaller sample to draw conclusions from.
Admin fee + mid-range rate
$9.95/mo admin = ~$119/yr fixed before any kWh is delivered. Combined with a per-kWh rate that sits mid-pack for Alberta, very light users pay proportionally more than at a no-admin-fee competitor.
Variable rate quoted on website may lag
The ~$0.0614/kWh "variable" figure on sixeightenergy.ca is a snapshot, not a live API rate. Confirm directly with 68 Energy before subscribing to a floating plan.
What's unique & good
Community giveback isn't lip service
The Wood Buffalo charitable commitment is publicly disclosed at a specific 10% figure, called out on every page of sixeightenergy.ca. Few Alberta retailers publish a concrete number.
Founders are present, not absent
"Family-owned" is rare in Alberta's competitive retail energy market, which is dominated by aggregator-controlled brands. If service quality and a smaller phone tree matter to you, that's a real differentiator.
Both fuels, one bill
If you currently use one provider for electricity and another for gas, consolidating with 68 Energy gives you one customer-service relationship, one paper trail, one account to manage.
Our take
68 Energy is best suited to Alberta households who value provenance over the absolute cheapest rate — Wood Buffalo residents, customers who want to consolidate electricity and gas under a single Alberta-owned retailer, and anyone willing to trade a few dollars a month for the community-giveback story. If you're optimising purely for lowest possible $/kWh, the Tariffs tab makes it clear: 68 Energy sits mid-pack, not bottom. Worth talking to them; not necessarily an automatic switch.
Selectra energy expert explains
Are customer reviews a crucial element when switching energy providers?
Reviews are a useful signal — but they shouldn't be the deciding factor in an energy switch. Electricity and natural gas are commodity products: a kilowatt-hour from 68 Energy is the exact same kilowatt-hour you'd get from any other Alberta retailer. What varies between providers is price, contract terms and customer service — and reviews only really measure the last of those three. Here's how we'd weigh them.
Why reviews matter
They capture what the rate sheet doesn't
How fast support replies when your bill is wrong. Whether the renewal process is transparent. How a billing surprise — or its absence — actually feels at the end of a 3-year term.
Patterns matter more than single scores
Five 1-star reviews that all flag the same problem (e.g. surprise renewal rates, slow disconnection refunds) is a real signal. Five 1-stars about five different issues is mostly noise.
Service is the only differentiator on commodity
Electricity is electricity. When two retailers price similarly, the one whose customers say "they pick up the phone and fix it" is the better choice — and that only shows up in reviews.
Why reviews aren't enough
Selection bias is huge
Angry customers leave reviews far more often than satisfied ones. Every retailer skews 1- and 2-star heavier than the underlying customer-experience reality. Treat the average score as a noisy floor, not a ceiling.
Sample size matters
A retailer with 50 reviews tells you much less than one with 5 000. For 68 Energy, with a smaller public review footprint, individual reviews carry disproportionate weight — both up and down.
Reviews go stale
A 3-year-old review may reflect a customer-service team that's since been overhauled, pre-merger pricing that no longer applies, or a billing system that was replaced. Always check the review date.
Price isn't in the review
A 4.5-star retailer at $0.13/kWh can still cost you $200/year more than a 3.5-star retailer at $0.09/kWh — for the same kWh delivered. Reviews don't tell you that. Your bill does.
What we'd actually check before switching to 68 Energy (or any retailer)
Bottom line
Use reviews as a tie-breaker, not a verdict. If two retailers are within a fraction of a cent on the headline rate and offer similar contract terms, customer reviews are exactly the kind of "would I actually want to call these people?" signal you should weigh. But if the price gap is meaningful, or one retailer has 10× the review volume of the other, lean on the harder data first. And read your contract before you sign — most regrets in Alberta retail energy come from terms, not from the retailer's personality.