Distributor vs retailer: the only split you need to remember

In Ontario, the company that delivers your electricity is different from the company that can sell you a fixed-rate plan. Your Regulated Price Plan is the default; a retailer contract only ever replaces the commodity line of your bill.

Distributor (fixed by address)
Local distribution company
  • Owns the wires, delivers your power
  • Reads your meter and sends the bill
  • Delivery rates are OEB-approved
  • Cannot be chosen by the customer
See distributor directory
Retailer (you choose, optional)
OEB-licensed companies
  • Sells the kWh or m³ commodity contract
  • Replaces just the commodity line of the bill
  • Carries an OEB licence (ER- or GM-)
  • Optional: you can stay on the RPP
What is a licensed retailer?

Ontario energy retailers directory

The six most-asked-about retailers in the Ontario market, in editorial reading order: largest and longest-established first, then niche and B2B. Click any card for full details, plans and contact info.

More retailers and gas marketers hold an Ontario licence; the complete register is published by the Ontario Energy Board.

Filter by who they serve

Every retailer here sells fixed-rate contracts; what differs is whether they focus on households or businesses.

Before you sign with any of them

A fixed-rate contract is a multi-year commitment, often three to five years. The Ontario Energy Board mandates a 10-day cooling-off period and a Third Party Verification call to affirm any sales-channel enrolment. Five things to read before signing with any of the retailers above.

What the RPP costs today

Know the current Regulated Price Plan rate per kWh so the fixed rate has a baseline to beat.

What is the Regulated Price Plan ›
Term, renewal and exit fee

Read the full contract term in months, the renewal mechanism, and the early-cancellation fee.

How to sign or cancel a contract ›
Per-kWh or per-m³, and the GA

Check whether the price is per kWh or per m³, and whether it includes or excludes the Global Adjustment.

What is the Global Adjustment ›
How the OER applies

Confirm how the Ontario Electricity Rebate is treated once the retailer commodity rate is on the bill.

What is the Ontario Electricity Rebate ›
Fixed vs TOU vs Tiered

Compare the fixed rate against Time-of-Use, Tiered and Ultra-Low Overnight pricing on your own profile.

Time-of-Use vs Tiered vs ULO ›

How to sign with a retailer in Ontario: the 4-step process

Signing a fixed-rate contract takes minutes, but it is a multi-year commitment. No work happens to the wires, and your LDC keeps delivering and billing exactly as before. Only the commodity line of the bill changes.

1
Read your bill

Find your LDC, your current commodity charge and a recent month's consumption (kWh or m³). This is your baseline.

2
Compare offers

Look at total annual cost (rate × your consumption + any monthly fee), the contract term and the exit fee, not just the headline rate.

3
Enrol with the retailer

Sign directly with the retailer. A Third Party Verification call confirms a door-to-door or telephone enrolment is genuine.

4
Cooling-off, then it starts

You have 10 business days to cancel without penalty. After that, the fixed commodity rate replaces the RPP on your next bills.

Your cooling-off rights

Ontario gives you 10 business days after signing a retailer contract to cancel without penalty. Use the time to read the full terms, especially the early-termination fee, the renewal clause and how the Global Adjustment is handled. See how to sign or cancel an energy contract in Ontario.

Selectra energy expert insights

Compare against today's RPP, not last year's bill

A fixed rate only looks good against the regulated price it replaces. Pull the current Regulated Price Plan rate and multiply it by your annual consumption before judging any retailer offer.

A fixed rate is certainty, not guaranteed savings

A retailer contract locks your commodity rate for years. That protects you when regulated prices climb, but costs more when they fall. Pick it because you value predictability, not because it is automatically cheaper.

Read the renewal clause before the end date

Many fixed-rate contracts auto-renew at a higher rate when the term ends. Set a calendar reminder 60 days before expiry so you can re-shop, re-sign, or return to the Regulated Price Plan through your LDC.

Selectra energy expert answers

How many licensed energy retailers operate in Ontario?

Dozens of electricity retailers and natural-gas marketers hold an Ontario Energy Board licence, but only a handful actively sign up residential and small-business customers today. This page covers the six most-asked-about retailers; the full register is published by the Ontario Energy Board.

What is the difference between my local distribution company (LDC) and a retailer?

Your LDC owns the wires that physically deliver electricity to your address, reads your meter and sends your bill. It is fixed by your address and you cannot choose another. A licensed retailer only sells you the commodity contract (the per-kWh or per-m³ rate) and replaces the commodity line of your bill. Signing with one is entirely optional.

What is the Regulated Price Plan (RPP)?

The RPP is the default electricity commodity price set by the OEB for most residential and small-business customers who have not signed a retailer contract. It is delivered through your LDC as Time-of-Use, Tiered or Ultra-Low Overnight pricing and is reviewed twice a year. A retailer contract replaces this regulated price with a fixed rate.

Can I switch or cancel a retailer contract?

Yes. Ontario gives you a 10-day cooling-off period after signing to cancel without penalty, plus a mandatory Third Party Verification call confirming any sales-channel enrolment. After the cooling-off window, leaving a fixed-rate contract early can trigger an exit fee set out in your agreement. You can always return to the Regulated Price Plan through your LDC.

Is a fixed-rate retailer always cheaper than the RPP?

Not necessarily. A retailer contract buys price certainty, not guaranteed savings: it can beat the RPP when regulated prices rise and cost more when they fall. Compare the offered rate against the current RPP price, account for the contract term and any exit fee, and decide whether predictability is worth more to you than chasing the lowest possible average.

What is Third Party Verification (TPV)?

TPV is a mandatory confirmation step under the Energy Consumer Protection Act. After a door-to-door or telephone enrolment, an independent party calls or records you to verify that you understood and agreed to the contract. No retailer contract signed through those channels is valid in Ontario without it.